Refreshing.
Unclaimed freight Furniture’s brand was lost in a sea of noise – the same offers, sale colors, and discounts as everybody else. I had the pleasure of desinging and art directing THE SOLUTION:
VOICE
Don’t be
so literal.
Everyone knows a couch should be comfortable. Taking a big swing away from the existing brand, the new brand instead tells you that your couch is party-sized, ready for diaper changes, and (of course) affordable.
DESIGN
Fun is allowed.
President’s day is no one’s favorite holiday... no more designing like it is. Utilize fun photography for cover art to grab interest and stand out to the crowd, supported by the new, groovier, COLOR PALLET:
FONTS
Fun, casual and a little retro, Hagrid’s personality stands out amongst the bargain-bin clearance competition. Omnes picks up the slack, covering more technical jargon, ensuring Hagrid isn’t wasted on the “boring stuff.”